Alex Jones’ Infowars Store Made $165 Million Over 3 Years, Records Show

For years, conspiracy theorist and disinformation peddler Alex Jones has informed his supporters that the one factor retaining his media empire afloat is their monetary backing.

“As much begging as I do, we can barely pay the bills,” Jones informed a caller on Thursday throughout a phase on his radio present selling the Infowars retailer. “I’m not going to stop growth and let them push us backwards. I need your help, Frank. I need your help!”

Despite his pleas for cash, Infowars’ retailer ― the place Jones sells an amalgamation of dietary dietary supplements and survival gear ― made $165 million in gross sales from September 2015 to the top of 2018, based on court docket filings associated to a lawsuit Jones just lately misplaced over his lies concerning the 2012 Sandy Hook college bloodbath. The data, first obtained by HuffPost, give the clearest image thus far of the monetary scenario of the Infowars web site and Jones himself. The data additionally present a window into how huge and highly effective Jones’ reach is and will present clues into how he funds his political actions, together with his participation within the U.S. Capitol assault on Jan. 6, 2021. HuffPost is publishing the complete monetary data of the shop.

“The enemy wants to cut off our funding to destroy us,” Jones mentioned in a 2018 broadcast. “If you don’t fund us, we’ll be shut down.”

That similar yr, the Infowars retailer made greater than $56 million in gross sales.

Lies Pushed, Sales Soar

The new monetary data had been first submitted by Jones’ authorized group as a part of a discovery request for a court docket case he just lately misplaced in opposition to the mum or dad of a Sandy Hook sufferer. For years, Jones has used his platform on Infowars to falsely declare the capturing that left 20 kids and 6 adults useless was a “false flag” crammed with “green screen” pictures and “crisis actors.”

Jones misplaced each case in opposition to him levied by Sandy Hook dad and mom after two separate judges delivered default judgments in opposition to Jones over his incapacity to supply inside firm paperwork and emails associated to the instances. Juries will likely be convened in 2022 to find out how a lot Jones will finally owe the dad and mom.

On Dec. 27, attorneys for a number of Sandy Hook dad and mom filed court docket depositions with the Travis County district clerk in Austin, Texas, the place Jones’ radio present relies. Tucked away among the many greater than 500 pages of deposition transcripts had been greater than 30 pages of spreadsheets detailing how a lot the Infowars retailer made daily from Sept. 18, 2015, to Dec. 31, 2018, together with the variety of orders made and objects offered. HuffPost first obtained the paperwork on Tuesday.

Jones’ lawyer, Bradley Reeves, didn’t reply to a number of requests for remark. Mark Bankston, a lawyer with Farrar & Ball who represents a number of Sandy Hook dad and mom suing Jones and who filed the most recent movement, informed HuffPost that “the public filings speak for themselves” and declined to remark additional.

The months of September and October 2015 noticed a handful of orders a day — however only one yr later, the Infowars retailer was making a median of about $110,000 a day. And a few of Jones’ most worthwhile days had been those when he pushed his Sandy Hook lies.

For occasion, on Nov. 18, 2016, Jones aired a phase titled “Alex Jones’ Final Statement on Sandy Hook” by which he mentioned he has “watched a lot of soap operas, and I’ve seen actors before. And I know when I’m watching a movie and when I’m watching something real.”

The Infowars retailer made simply over $100,000 that day.

About 5 months later, on April 22, 2017, Jones printed a brand new video on Infowars titled “Sandy Hook Vampires Exposed.” The retailer made $90,000.

In a June 2017 phase for NBC’s “Sunday Night With Megyn Kelly,” Sandy Hook mum or dad Neil Heslin painfully described holding his 6-year-old son’s physique.

I lost my son. I buried my son. I held my son with a bullet hole through his head,” Heslin informed Kelly in a phase concerning the harassment he has confronted from conspiracy theorists.

Neil Heslin, father of 6-year-old Sandy Hook Elementary School shooting victim Jesse Lewis, testifies during a hearing before the Senate Judiciary Committee in February 2013. During the testimony, Heslin held a photo of him and Jesse.
Neil Heslin, father of 6-year-old Sandy Hook Elementary School capturing sufferer Jesse Lewis, testifies throughout a listening to earlier than the Senate Judiciary Committee in February 2013. During the testimony, Heslin held a photograph of him and Jesse.

Alex Wong through Getty Images

That similar month, 57-year-old Lucy Richards was sentenced to 5 months in jail for sending threatening messages to Leonard Pozner, who misplaced his 6-year-old son, Noah, within the capturing. As a part of her sentencing, Richards was ordered to not entry Infowars.

The following month, on July 20, Jones questioned whether or not Heslin did certainly maintain his useless son in a phase casting doubt on the capturing.

“Quite frankly, the father needs to clarify, NBC needs to clarify, because the coroner said none of the parents were allowed to touch the kids or see the kids and maybe meaning at the school. I’m sure later maybe the parents saw their children,” Jones mentioned.

The Infowars retailer offered greater than 4,600 merchandise that day, incomes greater than $180,000.

Doomsday Prep

Jones’ boisterous, carnival-barker persona has made him the right mouthpiece to hawk bogus and infrequently overpriced objects. Some of the top-selling merchandise on the Infowars retailer embody Brain Force Ultra, a dietary complement that incorporates inexperienced tea leaves and prices $37. There’s additionally Winter Sun Plus Vitamin D, one other complement on sale for $19.95. His Brain Force Plus (to not be confused with “Brain Force Ultra”) can also be a top-seller.

The retailer additionally sells an array of survival gear for these itching for a authorities collapse, a subject Jones waxes about usually. There’s storable meals, radios, tenting gear and books about “living off the grid.” Jones additionally sells water and air filtration techniques, tapping into the fear he cultivated amongst his supporters to information them to his merchandise.

“It’s been proven that the water in the tap is full of dangerous and life threatening toxins,” a fearmongering description of his filtration merchandise reads. “Ranging from Chlorine to Fluoride, the threat against your health is huge. That’s why it’s important that all Infowarriors clean up their water with Water Filtration! The products below are made to make sure that your water is clean, healthy, and toxin free.”

In March of 2020, because the coronavirus started to surge within the U.S., Jones hawked colloidal silver merchandise, together with toothpaste, as potential cures for the coronavirus. As Politico reported, Jones falsely claimed his silver merchandise may “boost your immune system” and mentioned {that a} wound gel and two toothpastes offered on the Infowars retailer had been “on record taking out viruses and bacteria.” The declare was false, main the Food and Drug Administration to difficulty a warning to Jones.

Jones interrupts his present a number of occasions a day to beat the drum that with out monetary help, Infowars is completed. The similar day he misplaced his fourth and last Sandy Hook case in November, Jones took to his program to rail in opposition to the “globalists” whereas additionally saying a brand new “patriot points” program that will enable high patrons on the Infowars retailer to gather reductions.

“Wanna trigger the left?” he mentioned on his present in November, the New York Daily News reported. “Exercise your First Amendment, get an Infowars T-shirt, stand up for the info war.”

‘Funding The Second American Revolution’

Despite a latest falling out with the previous president, Jones and Donald Trump had been longtime allies, with Trump showing on Infowars whereas he was operating for president in December 2015.

The gamble of backing Trump appeared to repay. Of the greater than three years of knowledge reviewed by HuffPost, Infowars’ most worthwhile days occurred across the 2016 presidential election. The day of the election, Nov. 8, the Infowars retailer greater than doubled its gross sales from the day before today, making a complete of over $660,000. The subsequent day, after Trump received, greater than 8,700 orders had been positioned on the Infowars web site totaling nearly $850,000 in gross sales.

Jones was a number one proponent of Trump’s false declare that the 2020 presidential election was rigged. (It wasn’t. Trump misplaced the election as a result of he obtained fewer votes than Joe Biden.)

“I don’t want Trump to step down,” Jones mentioned throughout a chat present that streamed on the Infowars web site on Dec. 28, 2020, The Washington Post reported. “Either by overturning the election and showing it’s a fraud and getting Congress to act on Jan. 6 to not certify for Biden, or whether we end up impeaching Joe Biden or getting him arrested as a Chi-Com agent, one way or another, he will be removed.”

Jones, who’s now being subpoenaed by a House committee over his position in planning the Jan. 6 Capitol assault, urged his followers simply days earlier than the riot to buy objects from the Infowars retailer and to assist fund “the second American revolution worldwide.”

“It takes money to put my crew and security in D.C,” Jones mentioned on a Jan. 2, 2021, broadcast captured by Media Matters. “And it takes money to organize this, we put in a lot of money to paying for the event that Trump’s going to be at, for the other events, that we hope millions come, millions are set to come. So visit and get the purest iodine out there, get pollen block for your seasonal distress, now back in stock. Get the activated charcoal toothpaste that my dad and retired dentist designed that’s been sold out for months and months. It’s back in stock, super high quality, no other toothpaste like it, none of the fillers, none of the garbage, none of the fluoride., you’re funding the second American revolution worldwide.”

Four days later, 1000’s of Trump supporters swarmed the Capitol and tons of extra attacked. Five individuals died and 140 officers had been injured. Four different officers later died by suicide.


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