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Apple to discontinue the iPod after 21 years

Apple Ceo Steve Jobs Introduces The New Ipod Touch During An Apple Special Event September 5, 2007 In San Francisco, California

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Apple has introduced it’s discontinuing its music participant, the iPod Touch, bringing to an finish a tool extensively praised for revolutionising how folks take heed to music.

When the primary iPod was launched in 2001, it may retailer 1,000 tracks. Today there are greater than 90 million songs on Apple’s streaming service.

The iPod Touch was designed by the identical staff that later invented the iPhone, which rapidly overshadowed the iPod.

Apple final up to date the iPod in 2019.

There have been varied iPod fashions over time – together with the Nano and Shuffle – however the iPod Touch, which was launched in 2007 is the final mannequin to be discontinued.

Apple says it’s going to stay in the stores “while stocks last”.

The gadget had “redefined how music is discovered, listened to, and shared”, Greg Joswiak, the senior vice-president of worldwide advertising at Apple stated.

iPod followers have taken to social media to share their ideas on the information and their recollections linked with the music units.

The BBC isn’t chargeable for the content material of exterior websites.View unique tweet on Twitter

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The BBC isn’t chargeable for the content material of exterior websites.View unique tweet on Twitter

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The first mannequin of the iPod was revealed by Apple boss Steve Jobs in typical Apple fashion in 2001 – with a lot fanfare, anticipation and in his trademark denims and black turtleneck.

There had been rumours the corporate was going to announce a brand new music participant after the invitation for the launch occasion learn: “Hint: It’s not a Mac.”

“Music’s a part of everyone’s life. Music’s been around forever. It will always be around,” Jobs stated throughout his hour lengthy presentation.

The massive headline for the night time was easy: “1,000 songs in your pocket.”

Over the years, many celebrities have thrown their star energy behind the iPod, together with John Mayer, U2 and Oprah Winfrey. BMW launched the primary automotive leisure system with a built-in iPod system, and inside a number of years, most automotive producers had adopted swimsuit.

But tech analysist say it was inevitable the iPhone would someday change the iPod.

“When Apple created the iPhone it knew that it would ultimately mean the beginning of the end of the iPod,” Ben Wood, chief analyst at know-how advisory agency CCS Insight, instructed the BBC.

Carolina Milanesi from Creative Strategies stated the decline of iPod gross sales was linked to the rise of iPhone gross sales – just like the move from digital gross sales to streaming.

“The demise of the iPod is probably the best example of Apple not being concerned about cannibalising its own products,” she stated.

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Analysis Box By Zoe Kleinman, Technology Editor

The iPod wasn’t the primary MP3 participant available on the market, similar to the iPhone wasn’t the primary smartphone – however that distinctive Apple design proved to be the push digital music wanted to begin to tempt folks away from CD and cassette gamers – and file-sharing.

In 2001 the music business was combating for survival towards unlawful file-sharing as tunes have been ripped and shared on platforms quicker than document labels may situation authorized threats.

The launch of iTunes, and the iPod shortly afterwards, offered it with a lifeline within the type of income for legitimately bought downloads.

It additionally revived the fortunes of Apple, which was languishing in a market dominated by Windows PCs.

It was launched on stage by the late Steve Jobs at an occasion on 23 October 2001.

“With iPod, listening to music will never be the same again,” he stated. And in some ways, he was proper.

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