In the previous couple of days, TV crews from Afghanistan’s Al-Emarah Studio, which produces pro-Taliban multimedia content material, have been out on the streets of Kabul chatting with residents with reassuring messages about life returning to regular.
“How confident are you?” requested an interviewer with a Al-Emarah microphone within the metropolis centre. “100%,” got here the reply. “Security is good, there are no thieves, we are very happy.”
The message is in sharp distinction to the chaos in components of Kabul because the militants swept in final Sunday after a lightning conquest of Afghanistan.
Thousands of individuals have swarmed across the airport, determined to flee amid fears of reprisals by the insurgents and harsh Islamic regulation now that they’re again in energy.
It has introduced one of many hardest assessments but for the motion’s communications technique, which has grown into a classy operation lately and but is struggling to calm widespread panic.
The Al-Emarah interviews had been a tiny step in the direction of making an attempt to win again management of the message.
For the second, Al-Emarah web sites in 5 completely different languages have been troublesome to entry or apparently offline from Friday, for causes which stay unclear. The clips could possibly be seen on social media accounts, nonetheless.
On Saturday, a number of Taliban spokesmen took to tv studios to reassure residents that the streets had been secure. On the identical day, Mullah Abdul Ghani Baradar, the highest Taliban political chief in Afghanistan, arrived in Kabul to arrange a police drive.
‘It’s all lies’
Getting their message throughout has proved more durable because the Taliban conquered Afghanistan than it was after they had been combating an insurgency towards overseas and US-backed native armed forces.
Over the years, it has usually been a step forward of the federal government, getting its message out with a mixture of multi-lingual social media accounts, movies, pictures and responsive, well-prepared spokesmen geared up with prepared solutions to reporters’ questions.
While Facebook and YouTube have banned the group, it has an energetic presence on Twitter and dozens of social media accounts both instantly linked to the motion or which stick near its message have sprung up.
Many Afghans have handled these messages with disdain. The group has been blamed for hundreds of civilian deaths in gun assaults and suicide bombings over the past 20 years, deaths it mentioned had been justified in its struggle towards invaders.
And with rising turmoil in Kabul and another cities, the motion can now not fall again on accusations of abuse and wrongdoing by the Kabul authorities and its worldwide allies.
The Taliban have tried to reassure each Afghans and the worldwide group that they may respect folks’s rights and their forces is not going to precise revenge on members of the federal government and safety forces.
The information convention held by the Taliban’s fundamental spokesman Zabihullah Mujahid on Tuesday put a public face on the motion’s communications operation for the primary time.
But social media feeds of beatings or shaky video of individuals being dragged from automobiles and homes have challenged the Taliban’s narrative, sowing fear amongst a inhabitants nonetheless in shock from the sudden collapse of the federal government.
Many of the accounts of abuse can’t be verified, however Taliban officers acknowledge the widespread fears.
A senior official advised Reuters he had heard of some abuses towards civilians, however promised that any issues brought on by folks within the motion could be investigated.
In a tweet on Saturday, Mujahid mentioned the Taliban had been organising a three-member fee to deal with issues encountered by the media.
With smartphones as frequent in Kabul as anyplace else on the planet and a youthful inhabitants that has grown up with the web, the Taliban’s communications technique will seemingly hold evolving.
But until they’ll restore order to the streets and get folks again to work, messaging alone is unlikely to be sufficient.
“I don’t believe what they say at all, it’s all lies. Nobody trusts what they say,” mentioned one Kabul resident, who didn’t wish to be named for fear of reprisal.