Bobby Zarem, Famed Entertainment Publicist, Dies at 84

Bobby Zarem, the famed leisure business publicist who represented stars resembling Cher and Diana Ross, died Sunday in Savannah, Ga., in accordance with the New York Times. He was 84.

Zarem’s colleague Bill Augustin confirmed to the New York Times that he died of problems associated to lung most cancers.

Zarem was born in Savannah in 1936. He grew up there, then attended Yale University earlier than transferring to New York City. After a brief stint engaged on Wall Street, he moved into the leisure business. Zarem was first employed by Columbia Artists Management and found his affinity for publicity whereas working for producer Joseph E. Levine. His PR profession bloomed at Rogers & Cowan, a agency he joined in 1969, the place he developed a shopper base that included Dustin Hoffman. In 1974, he based Zarem Inc. Zarem jumpstarted the careers of a number of now-A-listers. Along with Cher, Ross and Hoffman, his clientele included stars like Alan Alda, Ann-Margaret, Michael Caine, Michael Douglas, Sophia Loren, Jack Nicholson, Arnold Schwarzenegger and Sylvester Stallone.

Beyond his roster of celebrities, Zarem was recognized for plenty of well-known initiatives, notably the “I Love New York” tourism marketing campaign (although his precise stage of involvement within the marketing campaign is debated). His different notable work consists of publicity for “Saturday Night Fever” — the studio had uncared for the movie, anticipating it to underperform till Zarem stole manufacturing stills of John Travolta to generate buzz — and “Tommy,” for which he hosted a black-tie gala in a Manhattan subway station. His repute additionally lended itself to the 2002 movie “People I Know,” as Al Pacino’s character Eli Wurman was primarily based on Zarem.

To many within the business, Zarem was a extra sophisticated determine. He as soon as employed publicist Peggy Siegal, who accused Zarem of throwing a typewriter at her, an allegation he denied. He additionally feuded with late gossip columnist Liz Smith, who he claimed wrote a column usually bashing his purchasers below the byline Robin Adams Sloan. In retaliation, Zarem aired the information of Smith’s wedding ceremony to companion Iris Love.

Zarem by no means married, preferring to dedicate his life to work. He publicly spoke on the significance of remedy and was a shopper of Czechoslovakian psychiatrist Samuel Lowy.

“I think that’s why I did what I did,” he as soon as informed Hamptons journal, in accordance with the Times. “Not feeling that I had anything to communicate, I felt that if I made the rest of the world accept Dustin Hoffman and Ann-Margret and Cher, and all these people, then I would be accepted.”

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