Brit Awards 2020: Behind-the-scenes of an after-party

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Taylor Swift and Ellie GouldingImage copyright Getty Images

It’s one of many greatest events after one of many greatest award exhibits in music.

The Brits Awards after-party hosted by file label Universal has, unsurprisingly, hosted some main names – from Taylor Swift and Ellie Goulding to Katy Perry and Lewis Capaldi.

This 12 months the likes of Billie Eilish, Sam Fender and Celeste will likely be in attendance.

But how do you propose a memorable celebration for celebrities who’re common partygoers?

Claire Haffenden and Ashton Attzs – the brains behind this 12 months’s Universal celebration – are the individuals who know, and Radio 1 Newsbeat has been chatting to them.

Image copyright Getty Images
Image caption Billie Eilish will likely be one of many greatest names to attend this 12 months’s after-party

Like any celebration price attending, you may think about there are some fundamentals – a venue to begin with, in addition to meals, drink and music.

“And a fantastic guest list,” says Claire, the director of artist relations and occasions at Universal Music UK. “It’s not complicated!”

But with so many stellar stars attending, certainly there needs to be one thing particular?

Claire’s celebration trick is visible artist Ashton Attzs, whose art work has impressed this 12 months’s whole celebration.

From the lighting to handwritten invitations, desk playing cards and even the automotive park passes, Claire says every little thing goes by way of Ashton’s art work.

Image copyright Carsten Windhorst
Image caption Ashton says there are “always conversations to see how we can engage people”

“We’ve tried to create an invite which has a real sense of excitement from the moment you open it. There’s a limited edition special postcard inside which is a lovely keepsake too,” says Claire.

With the likes of Billie Eilish taking home these particular prints, it is a proud second for Ashton, who’s non-binary and makes use of the pronouns them/they.

“That’s mad – crazy – and I’m honestly over the moon. I have to pinch myself every day,” they are saying.

‘Immerse your self’

Ashton says they designed two items, referred to as turnheads and turntables, as a part of a celebration of uniqueness.

“I take iconic symbols linked to Universal, like the vinyl, and I celebrate individual artists’ diversity. But ultimately, it’s just a celebration of music and the individual.”

They say color is the “driving force” behind their work.

“I like to pick out colours that are strong and dynamic and make people feel joyful.”

Image copyright Claire Haffenden
Image caption Claire has been in her function at Universal UK since 2008

The setpiece this 12 months will likely be an immersive photographic room – the place you might be within the art work.

“You literally immerse yourself in the arts and you’re one of the characters. So it creates magic moments of people having great fun and celebrating,” says Claire.

And while you may anticipate A-List events to have VIP areas – this one will not.

Claire says as a substitute of individuals questioning “what’s behind there?”, everyone seems to be collectively and “having a ball – which is why they’re able to let their hair down”.

“We want a friends and family celebration, and if you can stay true to that, the magic will happen with the people and the music.”

Image copyright Getty Images
Image caption “We’ve had moments when artists DJ and it erupts”

In a spot stuffed with the perfect musicians, getting the music proper is clearly fairly necessary.

“It’s the music and people that make a great party. We’ve got great DJs that we work with and the artists.”

Claire’s favorite second from previous events is when artists take management of the music.

“One 12 months we had Ellie Goulding and Katy Perry DJ, and the room erupted.

“And I think that’s what makes it unique – it’s a celebration.”

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