The renowned American journal Campaigns & Elections printed on May 14 the winners of its prestigious 2021 Reed Awards. Selected from these few entrants whose distinctive work obtained finalist standing, the Winners of Reed Awards are professionals whose work stands out as the perfect on this planet.
Jerry Zagoritis, and his Brussels-based agency Campaign Lab, gained the “Best European Website” award of the so-called “Political Campaign Oscars”.
The award refers to Campaign Lab’s work for the ECR Group’s “Europe’s Future – A New Hope” marketing campaign.
Campaign Lab additionally obtained finalist standing within the “Best International Campaign” class, which was finally gained by Vienna-based company Campaigning Bureau.
Outstanding Political Campaigning
The Reed Awards are probably the most exacting awards within the political marketing campaign business. Named after the founding father of Campaigns & Elections, Stanley Foster Reed, they acknowledge excellent work in marketing campaign administration, political technique and communication.
According to Campaigns & Elections, this 12 months that took on new that means, as all of the work submitted on this 12 months’s Reeds was carried out in 2020, a 12 months in contrast to any we now have skilled earlier than.
The COVID-19 pandemic modified all our lives in profound methods. Political campaigns and marketing campaign professionals needed to rise to challenges by no means earlier than envisaged. They needed to discover new methods to reach voters and new methods to hold out their work.
This is just not the primary time the agency based by Zagoritis in 2018 stands among the many best possible within the campaigning business on the worldwide stage. Last 12 months, Campaign Lab obtained finalist standing in three distinct classes for his or her 2019 European elections work, whereas Zagoritis was named a world rising star by Campaigns & Elections of their class of 2018.