CEO Secrets: ‘Older prospects need the non-public contact’

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Parsley Box is a UK firm that delivers prepared meals to the door. About 70% of its prospects are aged over 65.

When Adrienne MacAulay and her husband based the enterprise, they tried to get these prospects to order on-line, however there was little take-up. Then they gave them the prospect to position their orders on the cellphone, and the enterprise boomed.

Video by Jeremy Howell

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