It’s ‘Khela Hobe’ vs ‘Jai Shri Ram’ even at Bengal candy retailers


The bitter struggle for the elections in Bengal has reached the candy retailers with standard retailers within the state churning out new delicacies, capturing the temper of the season — ‘Khela Hobe’ vs ‘Jai Shri Ram’.

Balaram Mallick Radharaman Mallick, one of many iconic candy retailers of Kolkata, has launched sandesh with the 2 slogans written on them. While ‘Khela Hobe’ is written on the sandesh in white and inexperienced, the ‘Jai Shri Ram’ sandesh is in white and orange.

‘Khela Hobe’, which means ‘Game On’, is a slogan first given by Trinamool Congress as scores of its leaders switched to the BJP, pitching Chief Minister Mamata Banerjee in opposition to all of the opposition faces.

The slogan has since develop into standard with a pop model of it being performed at TMC rallies and hoardings arising throughout West Bengal. The opposition events have additionally launched their very own variations of the slogan, making it a flavour of the ballot season.

Moreover, ‘Jai Shri Ram’ — the favored BJP slogan — has changed into the occasion’s battle-cry forward of the closely-watched elections, which is able to start on March 27.

“The soft-rolled Nalen Gur sandesh with either ‘Khela Hobe’ or ‘Jai Shri Ram’ embossed on them are already being bought by the respective political parties,” Sudip Mallick, the proprietor of the candy retail chain, instructed PTI.

‘Modi sandesh’ and ‘Didi Sandesh’, with photographs of the 2 leaders etched them, and different ‘mishtis’ (sweets) bearing symbols of the BJP and TMC are additionally on the tray on the market, he mentioned. “Such sweets have demand during the elections,” Mallick mentioned.

Another distinguished candy store, Felu Modak in Rishra, which had beforehand launched delicacies themed on standard political campaigns, can be promoting such desserts.

Amitabha Dey, one of many homeowners of the store, mentioned, “There is no political motive behind the decision to sell sandesh on the ‘Khela Hobe’ theme. We just wanted to connect with the people who love the slogan, we wished to touch their emotions.”

There are three forms of sandesh with the ‘Khela Hobe’ slogan — in white, inexperienced and orange, he mentioned.

The sandesh, having chocolate, strawberry and mango flavours, are priced between Rs 40 and 100, relying on the dimensions, he mentioned.

“We are hopeful that apart from the supporters of the political parties, the sweet will be a hit among the common people,” Dey mentioned.