Jewellery chain ropes in Dutee Chand as ambassador

Star sprinter Dutee Chand has signed on as a model ambassador for a number one jewelry retail chain that has rolled out a marketing campaign supporting the LGBTQ+ neighborhood. Dutee is the primary sportsperson in India to overtly acknowledge being homosexual.

The nationwide champion within the ladies’s 100m occasion will promote Senco Gold & Diamonds’ new lightweight jewelry vary ‘Everlite’. The 85-year-old model, one in every of India’s largest jewelry retail chains, is celebrating Pride Month.

“A lot of people keep asking me how far has my relationship gone and if my family has accepted it, and if will I able to marry in the future. I just have one thing to say — to love is not a crime, the only difference is that someone likes a man and another likes a woman. I really love my life partner, she loves me a lot and we want to spend our life together,” mentioned Dutee, who has been coaching at Patiala’s National Institute of Sports for the final three months.

“During the pandemic, we were worried about the competitions getting cancelled, a lot of athletes could not train as training is a costly affair and companies are not sponsoring due to slow business. However, the Indian Grand Prix and interstate competitions are just around the corner, and I hope to give my best and qualify for the Olympics,” she mentioned.

Suvankar Sen, CEO, Senco Gold and Diamonds mentioned: “We are honoured to have Dutee as our brand ambassador. She is a talented athlete our country is proud to have. She is set to feature in a race in the Olympic qualifying event next week, and we wish her all the best. We are confident that she will come out with flying colours in the Olympic qualifying event and make our country proud again at the grandest sporting event in Tokyo.”

The model has unveiled a brand new vary of Everlite jewelry named the ‘Love is Love Collection’ that provides a variety of rings, ear-studs, chains and pendants in gold and diamond for every day put on in addition to for events. Headquartered in Kolkata, Senco Gold & Diamonds has greater than 100 shops throughout India and is the biggest jewelry retail chain from Eastern India.

Senco is the second jewelry model in latest instances to launch a marketing campaign for the LGBTQ+ neighborhood. In April, south Indian model Bhima Jewellers launched an advert movie portraying the transition of a teenage boy right into a younger girl.

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