The actuality tv star Kim Kardashian West, actor Mark Ruffalo and a number of other different celebrities stated Tuesday that they’re “freezing” their Facebook and Instagram accounts for someday to protest the unfold of hate speech and misinformation on these platforms.
The protest, which can occur Wednesday, is a part of the Stop Hate for Profit marketing campaign, a coalition of civil rights teams, together with the NAACP, Color of Change and the Anti-Defamation League, that led a monthlong promoting boycott in opposition to Facebook in July following the loss of life of George Floyd within the custody of Minneapolis police. More than 1,200 corporations joined that boycott, together with large manufacturers reminiscent of Unilever, Verizon, Adidas and Ford.
That coalition introduced Monday that it was launching “a coordinated week of action on Instagram this week,” together with “a one-day freeze on Instagram sharing as well as a weeklong series of posts … calling out Facebook for its role in inciting violence, spreading racism and hate, and contributing to electoral disinformation.”
The protest first gained widespread consideration with a tweet from Kardashian West, who has one of many largest followings on Instagram and sometimes will get paid to advertise merchandise on her account. She has stated she’s been supplied as a lot as $1 million for a single publish.
“I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed,” she tweeted.
– solely to take steps after persons are killed. Misinformation shared on social media has a severe affect on our elections and undermines our democracy. Please be a part of me tomorrow once I can be “freezing” my Instagram and FB account to inform Facebook to #StopHateForProfit.
— Kim Kardashian West (@KimKardashian) September 15, 2020
Facebook didn’t instantly reply to a request for remark concerning the protest.
Sacha Baron Cohen, an actor and comic who has been an outspoken critic of social media corporations, additionally tweeted his help of the protest.
“Facebook – stop spreading the hate, lies and conspiracies that inflame our societies!” he wrote.
Whether a one-day boycott could have any tangible impact on Facebook could be very a lot unsure. Facebook has been the topic of assorted boycotts for years, although few have demonstrated any long-term impact on the corporate. The Stop Hate for Profit marketing campaign launched earlier this yr satisfied many big-name advertisers to pause their spending on the platform, however even that did little to hit the corporate’s enterprise.
The menace of the promoting boycott induced a minor drop in Facebook’s share worth on the finish of June that recovered by the point the boycott began in July.