An LGBT household who confronted a backlash after being featured in an advert for a preferred upmarket Russian grocery retailer has migrated to Barcelona with the intention of beginning a “new life” away from the highlight and on-line abuse.
Writing on Instagram, Yuma, the mom of two daughters, wrote that her household is now “safe” and “resting,” thanking those that gave them “support.”
“Thanks to you, we did not give up,” she wrote.
In June, grocery chain VkusVill printed an article titled “Recipes for Family Happiness,” that includes Yuma, her daughters Mila and Alina, together with Alina’s fianceé Ksyusha. In the video, they defined that they’re vegan, and luxuriate in consuming the grocery store’s meals, corresponding to hummus.
The publication of the article was met with a backlash, inflicting the corporate to apologize for “hurting the feelings of a large number of our customers, employees, partners, and suppliers,” blaming the publish on a small variety of workers. The 4 ladies featured additionally started to obtain loss of life threats.
The scenario then led the household to determine to go away Russia, with one of many daughters, Mila, revealing that the homophobic backlash had led to them being unemployed and homeless.
VkusVill’s determination to delete the article got here after some prospects threatened to boycott the chain, with others aspiring to complain to the authorities about propaganda.
In 2013, Russia launched a legislation that bans the “promotion of non-traditional sexual values among minors,” in what lawmakers referred to as a way to guard kids from abuse and guarantee household values weren’t eroded. Its detractors have referred to as it an assault on LGBT rights.
Despite the household having now left Russia, the deletion of the article should have vital penalties for VkusVill. The firm, which opened a retailer in Amsterdam in 2020, is planning to IPO within the US later this yr.
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