Peloton drops Chris Noth advert following sexual assault allegations

Chris Noth attends the premiere of

Chris Noth attends the premiere of And Just Like That… on Dec. eight in New York City. (Photo: Dimitrios Kambouris/Getty Images)

Every week after releasing an advert starring Chris Noth, Peloton has basically eliminated the clip from circulation within the wake of sexual assault allegations towards the actor.

The approximately 30-second clip premiered simply three days after the stunning first episode of the Sex and the City sequel collection, And Just Like That…, by which a Peloton bike and Noth’s character, Mr. Big, each have starring roles. It went viral, and information organizations together with Yahoo lined actor Ryan Reynolds’s feedback about how he and his digital media advertising firm, Maximum Effort, turned it round so rapidly.

Noth was within the headlines Thursday for a a lot completely different motive, as two ladies laid out detailed accusations towards him in a chunk revealed by The Hollywood Reporter. Zoe and Lily, as the ladies had been referred to as with a view to keep their anonymity, reportedly approached the publication individually and months aside. They alleged that the actor had had intercourse with them with out their consent in incidents in 2004 and 2015, respectively. Both mentioned promotion of Noth’s collection had, because the publication phrased it, “stirred painful memories.”

Noth denied their tales.

“The accusations against me made by individuals I met years, even decades, ago are categorically false,” he instructed Yahoo Entertainment in an announcement. “These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

When reached for remark, Maximum Effort referred Yahoo Entertainment to an announcement from its consumer, Peloton: “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and are archiving related social posts.”

The advert is not on Reynolds’s private social media pages, both.

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