Raducanu’s hardest problem is dealing with the celebrity recreation


Emma Raducanu has spent her time hopping from one media interview to a different since her fairytale U.S. Open triumph and the way she offers along with her new-found fame could possibly be as essential as her tennis expertise for her long-term success.

The 18-year-old Briton shocked the world along with her inconceivable run to the title final week, triggering comparisons with a few of the biggest achievements in sport.

Her innocence, youthful exuberance and contagious smile have made Raducanu an prompt hit with followers and the media and sports activities advertising consultants imagine she may develop into one of many world`s most marketable athletes.

Raducanu shouldn’t be the primary teenager to win a Grand Slam title, after all, and the experiences of different ladies who’ve made their breakthroughs on the sport`s greatest stage lately illustrate that sudden fame generally is a combined blessing.

“I often say that we prepare how to deal with a loss but we often don`t prepare for success,” Daria Abramowicz, a sports activities psychologist who works with Pole Iga Swiatek who gained the French Open on the age of 19 final yr, informed Reuters.

“The biggest challenge from psychological perspective as we consider high performance sports is to adapt and adjust to this new reality … in terms of partnership, sponsorship, business side of things.”

Swiatek`s French Open triumph was almost as gorgeous as Raducanu`s and she or he stated it modified her life in a single day, leaving her struggling to regulate to her celeb standing and sustain with the monetary and media calls for.

The most graphic instance is that of Japan`s Naomi Osaka, who has been marked as the following dominant participant in ladies`s sport since she introduced herself on the massive stage along with her U.S. Open triumph in 2018.

Still solely 23, four-times main champion has struggled with psychological well being points she thinks had been triggered by the huge burden of expectation on her.

Raducanu has skilled assist at hand as she is managed by super-agent Max Eisenbud, who turned Maria Sharapova into the highest-earning feminine athlete after the Russian gained Wimbledon aged 18.

Katie Spellman, who represents a number of main winners Simona Halep and Petra Kvitova, stated her recommendation to Raducanu`s group could be to concentrate on high quality over amount by way of media commitments.

Spellman additionally instructed skilled media coaching for her and addition of somebody to Raducanu`s group who may assist {the teenager} handle her social media accounts, which have seen the variety of followers rocket in previous few days.


It isn’t just the upper profile that can change issues for Raducanu going ahead, nevertheless, but additionally the angle and approach of her opponents on court docket.

“The other players will be preparing for her game, will try to find her weakness on court, won`t be surprised with the level or tactics for example, that`s the work that people are doing right now in tennis on a daily basis,” Abramowicz added.

That implies that attaining extra success after the preliminary breakthrough can take time, if it comes in any respect. Swiatek has reached one Grand Slam quarter-final since her Roland Garros triumph, whereas Jelena Ostapenko has not come wherever near matching her 2017 French Open success.

Bianca Andreescu`s win over Serena Williams within the 2019 U.S. Open closing was thought of a seismic occasion in ladies`s tennis, however the Canadian has not gained a WTA title since, though harm did wipe out her complete 2020 season. Even Williams, extensively considered the best ladies`s participant ever, took three years to win her second Grand Slam after her first as a 17-year-old on the 1999 U.S. Open.

“The organisation (WTA) has a lot of experience with a lot of players that have been in similar situation (to Raducanu),” stated Abramowicz. “We should remember that for every single one of them, it`s their first time. So if we can share experience and help to educate that probably will be the best.”

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