The fall of ‘The Activist’: How a present meant to go viral was introduced down by the web

Priyanka Chopra had been announced as one of three judges on

Priyanka Chopra had been introduced as one among three judges on The Activist. (Rich Fury/Getty Images for dcp)

Priyanka Chopra is the newest particular person concerned with the deliberate actuality competitors present The Activist to reply to widespread criticism of its idea, beginning with the concept that it pitted activists in opposition to one another.

“You were heard,” the actress, who was alleged to be a number and choose of the present, wrote on social media. “The show got it wrong, and I’m sorry that my participation in it disappointed many of you. The intention was always to bring attention to the people behind the ideas and highlight the actions and impact of the causes they support tirelessly. I’m happy to know that in this new format, their stories will be the highlight, and I’m proud to collaborate with partners who have their ear to the ground and know when it’s time to hit pause and re-evaluate.”

Her apology comes a day after Julianne Hough, who had been introduced as a number, choose and producer on the CBS manufacturing, addressed the difficulty. Hough mentioned that she was listening to feedback that mentioned the thought for the present — activists competing in a sequence of challenges to lift consciousness for his or her respective points — “was performative, promoted pseudo-activism over real activism, felt tone-deaf, like Black Mirror, The Hunger Games, and that the hosts weren’t qualified to assess activism because we are celebrities and not activists.” And she agreed that she’s “not qualified to act as a judge.” She once more famous her remorse over sporting blackface as a part of a 2013 Halloween costume.

While the CEO of producer Live Nation Entertainment, Michael Rapino, had argued final week that the present would “spread awareness about society’s most urgent issues while also giving every viewer the opportunity to be part of the solution—an unprecedented example of how entertainment can change the world,” the businesses behind The Activist finally relented.

Within hours of Hough’s feedback, Live Nation, Global Citizen and CBS mentioned in a joint assertion that The Activist could be reformatted. Though it had been deliberate as a five-episode sequence premiering Oct. 22, it could now be a one-time documentary particular that may air in primetime at a yet-to-be-determined date. 

“It will showcase the tireless work of six activists and the impact they have advocating for causes they deeply believe in,” the assertion learn. “Each activist will be awarded a cash grant for the organization of their choice, as was planned for the original show.”

Global Citizen’s assertion was accompanied by an apology to “the activists, hosts, and the larger activist community — we got it wrong.”

But even because the regrets flowed, social media appeared sad that the present was going to air in any respect. 


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