Twitter is trialling a brand new characteristic permitting customers to share “notes” so long as 2,500 phrases.
The social media platform usually limits posts to 280 characters.
Twitter mentioned the move was a response to seeing individuals use the platform to put up footage of longer bulletins and steer followers to outdoors newsletters.
The check will run for 2 months and contain a small group of writers in Canada, Ghana, the UK and US.
The new characteristic goals to maintain audiences within the Twitter eco-system, with readers capable of see a headline and entry the longer notice by clicking on a hyperlink.
“Since the company’s earliest days, writers have depended on Twitter to share their work, get noticed, be read, create conversation – everything but the actual writing,” the corporate mentioned, making the announcement utilizing the brand new Notes product.
“With Notes, the goal is to fill in that missing piece.”
The move follows Twitter’s buy final 12 months of Revue, a Dutch publication start-up.
On Wednesday, it mentioned it was folding Revue into the brand new Notes product, which permits writers to embed gifs, pictures and different options into long-form essays that may be learn on and off Twitter.
Users can even be capable of edit their notes after they’ve been printed.
Social media skilled Dr Laura Toogood mentioned the trial was a big step for Twitter. She mentioned the characteristic would encourage individuals to remain throughout the platform itself, slightly than linking out to different web sites that may host long-form content material.
“Adding this extra capability means that Twitter is now in a position to compete with some of the popular blogging platforms and potentially attract a new audience and a different type of user,” she instructed the BBC.
“It will also encourage existing users to blog within Twitter, rather than move to other websites for this purpose, which will help to retain their audience.”
In 2017 Twitter elevated the utmost variety of characters for tweets from 140 to 280, following a trial amongst a small group of customers.
The newest move comes amid scrutiny of the Twitter’s enterprise prospects, as Elon Musk’s deliberate takeover of the corporate raises questions on its course.
The agency introduced in April it was engaged on an edit button, shortly after Mr Musk – who had referred to as for such a characteristic – revealed he had purchased a big stake within the firm. Twitter mentioned the occasions had been unrelated.
Mr Musk has additionally mentioned he sees potential in a subscription mannequin by which individuals would pay to make use of the platform.
Dr Nikki Usher, a journalism professor on the University of Illinois Urbana-Champaign, mentioned it was arduous to know whether or not Twitter was making an attempt out new codecs out of profitability or a real want to attempt to enhance the platform.
“In this case, one of the things we do know is that people do not like to read long texts online,” she instructed the BBC.
“So whether giving people 2,500 characters to work with will ultimately make a difference in the quality of the digital public sphere – well, I think it’s unlikely. Is it a chance to grab headlines in advance of some major changes at the company? Absolutely.”