She joins the brand at a time when women’s fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they’re becoming essential every day. And Levi’s, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi’s has appointed Alia Bhatt as its new Global Brand Ambassador, uniting her worldwide influence with the iconic denim label.
The collaboration highlights a major shift in women’s fashion towards relaxed fits, wide legs, and looser silhouettes.
With Alia driving this evolution, Levi’s aims to stay trend-forward, evolving its women’s portfolio beyond classics to style-first relevance.
Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi’s will continue to innovate with new fits and styles, while staying true to what it has always stood for – timeless denim, made for now.
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Fibre2Fashion News Desk (RM)
