Waitrose has been rated one of the best UK in-store grocery store in client group Which?’s annual satisfaction survey.
The John Lewis-owned chain scored 5 stars in almost each class, however was ranked joint worst for worth.
It’s the second time it has been voted the highest grocery retailer, regardless of finances chains Aldi and Lidl being ranked finest for worth.
“The quality of fresh products is the most important factor when choosing where to shop in store,” stated Which?.
“There’s clear room for improvement for the ‘big four’ – Tesco, Sainsbury’s, Morrisons and Asda – as they continue to trail behind Waitrose and Marks & Spencer for experience, and behind Aldi and Lidl on value,” identified Harry Rose, the editor of Which? Magazine.
In the survey of greater than 14,000 Which? members, Asda was rated the worst.
The client group discovered that consumers like Asda’s vary of products in retailer, however clearly need extra recyclable packaging and merchandise with out packaging, as the shop gained just one star for this facet.
The survey revealed that Asda gives neither the noteworthy retailer expertise of Waitrose or M&S, nor the worth of Aldi or Lidl. Asda scored simply two stars for the standard of its own-label merchandise.
The retailer hit again by declaring that none of Which?’s members had visited certainly one of its shops lately.
An Asda spokesman stated: “We’re all the time completely happy to take suggestions – however as 70% of the Which? panel surveyed have not visited an Asda within the final six months, we do not consider their findings are a real reflection of the expertise of our 18 million weekly consumers, who’re in search of a grocery store that gives nice worth, vary and repair to clients working to any finances.
“We are proud that our clients are recognising this, with our on-line grocery service rising at thrice the speed of the market.
“We’re constantly striving to improve our offer to our customers – be that through the efforts of our hardworking colleagues, the 1,272 new products we launched in 2019, the 530 awards we won for quality, the 8,000 tonnes of plastic packaging we removed from our stores or the 22nd annual Grocer Award for being the best-priced supermarket.”
M&S lived as much as its status for high quality in terms of foods and drinks, scoring 5 stars for each its own-brand and recent produce.
But its general buyer rating of 73% left it languishing just under Waitrose, not managing to fairly match its rival’s in-store expertise or product vary.
Aldi and Lidl have been rated finest for worth, each receiving 5 stars. The finances supermarkets are seen as one of the best for these wanting extra for his or her cash, with rock-bottom costs making clients way more forgiving of their less-impressive traits, reminiscent of lengthy queues, or unhelpful or hard-to-find employees.
One Aldi buyer stated: “It’s not a pleasant place to shop, but value for money is exceptional.”
Morrisons and Sainsbury’s got here in mid-table, with Tesco sliding in just under and Iceland coming in second-to-bottom.
Shoppers advised Which? that they like Iceland’s worth for cash, however this was not sufficient to spice up its rating general. The grocery store didn’t impress with its recent produce or product vary, and received only one star for availability of recyclable packaging.
The Which? examine additionally discovered that when purchasing in retailer, folks have been most annoyed by ready for assist at self-service checkouts (26%) and by an absence of staffed checkouts (25%).
Here are the supermarkets’ general buyer scores, in keeping with Which?. They have been rated for retailer look, product vary, queues, employees availability and helpfulness, high quality of own-label merchandise, availability of recyclable packaging and worth for cash:
- Waitrose – 76%
- Marks & Spencer – 73%
- Aldi – 71%
- Lidl – 67%
- Morrisons – 65%
- Sainsbury’s – 64%
- Tesco – 61%
- Iceland – 60%
- Asda – 58%