SS Rajamouli’s upcoming film ‘Varanasi’ is constantly in the news. Rajamouli is making this film with Mahesh Babu, Priyanka Chopra and Prithviraj Sukumaran. The looks of all these people from the film have also been revealed. Although there is a lot of time for the release of the film. According to Rajamouli’s announcement, this film will be released in 2027. However, its confirmed release date has not been announced yet. But there is a lot of buzz among the audience about the film. At the same time, discussions have already started for its OTT rights.
For the OTT rights of the film, claims are being made that the digital rights of the film streaming platform ‘Varanasi’ are ready to pay a heavy price. Its final figure is expected to register a different record in the history of Indian cinema.
Competition for OTT rights of the film
According to the report of Hindustan Times, ‘Varanasi’ is India’s hottest property in the international streaming market. After the tremendous success of the film ‘RRR’ and its Oscar win, the demand for Rajamouli’s film has increased. Rajamouli’s previous film ‘Baahubali 2’ also made huge profits in foreign countries. The report said that ‘Bahubali 2’ had earned more than 62 million dollars in foreign countries. Now bidding has started for the digital rights of Rajamouli’s next film.
‘Varanasi’ will set a new benchmark
According to the report, the streaming platform is planning to pay a huge amount for the digital rights of ‘Varanasi’. This amount will be equal to a Hollywood film. The final figure can even go up to Rs 1000 crore. If this deal is finalized, it will set a new benchmark for pre-release revenue through digital rights for an Indian film.
