The collaboration entails Sydell managing design, branding, and operations for NoMad, whereas Hilton leads the event initiatives. This integration will see NoMad seamlessly built-in into Hilton’s business platforms, together with Hilton Honors, guaranteeing a cohesive expertise for company. The partnership anticipates the event of as much as 100 NoMad properties globally, with discussions already underway for about 10 areas.
