HomeTravelSaudi Tourism launches new international marketing campaign with Lionel Messi as Ambassador

Saudi Tourism launches new international marketing campaign with Lionel Messi as Ambassador

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The "Go Past What You Assume" marketing campaign, launched throughout key markets in Europe, India, and China, goals to dispel frequent misconceptions in regards to the vacation spot and invitations audiences to discover the colourful cultural transformation taking place throughout Saudi Arabia. This multi-channel marketing campaign, spanning TV, social media, digital platforms, and on-line journey businesses, is a part of Saudi Tourism’s efforts to advertise cultural understanding and bridge cultures by way of tourism.

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