The findings have highlighted MakeMyTrip Group as the largest online travel agency (OTA) by revenue in India for both fiscal years 2022 and 2023, followed by ixigo Group, which includes subsidiaries ConfirmTkt and Abhibus, as the second-largest OTA. EaseMyTrip, Yatra and Cleartrip take third, fourth and fifth spot. The report highlights the importance of cost of customer acquisition and customer lifetime value as critical metrics for OTAs, and notes that the ground category—rail and intercity bus—offers high booking volumes at lower acquisition costs.
Railways most prominent transport mode, bus travel poised for rapid growth: VIDEC report
Date:
